Share of Voice (AI)
Definition
Share of voice in AI search is the percentage of relevant prompts where an AI engine mentions your brand, compared to your competitors.
If buyers ask an engine 40 category questions and your brand appears in 10 answers, your share of voice is 25 percent for that engine. Tracking it per engine over time shows whether your AI visibility is growing.
Related terms
See where your brand stands in AI search
Run a free audit across ChatGPT, Perplexity, and Google AI in under a minute. No signup required.
Run free audit